The F1 as a marketing spectacle

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The title of this post is taken from a conversation with my friend Ayo Ajanaku who is an avid Formula 1 fan. 

The 2017 F1 Russian Grand Prix Sochi carnival weekend started on Thursday, April 27 at the Sochi Autodrom. If you recall my last post where I wrote about lack of opportunities to meet drivers inside the city, what I found is that the F1 jealously guards the way its drivers relate with the public.

Fan engagement for 2017 F1 Russian Grand Prix Sochi

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The 2017 F1 VTB Russian Grand Prix takes place at the Sochi Autodrome this weekend. For the past two weeks, the organisers have been creating public events meant to engage the local community who are expected to make up the highest number of spectators at the races from April 28-30.

When I visited the largest shopping centre in town, the Moremall [pronounced Moramol], a few days ago, I witnessed a fan event right in the middle of the mall.

Sport management education for the future – RIOU 2017 MSA Open Day Speech

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Below is the short speech that I recently gave at the 2017 Russian International Olympic University, Sochi, Open Day on April 14, 2017.

Let me welcome you once again to the Russian International Olympic University, Sochi, on this occasion of the 2017 Open Day.

As you know, the Russian International Olympic University is a human and educational legacy of the 2014 Olympic Winter Games that was held here in Sochi, Adler and the surrounding mountains of Rosa Khutor and Krasnaya Polyana.

Top 20 Twitter accounts 2010 and 2017: How social media maps changes in fortune and fame

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These are the 20 most followed accounts on Twitter in 2010 and 2017 (via Kwak, Lee, Park & Moon and Twitter Counter). Changes have occurred, people have become more famous, some less famous and others infamous in the intervening period.
It so happens that Cristiano Ronaldo is the only sports person in the top 20 in 2017 with Shaquille O’Neal seemingly no longer running his account and Lance Armstrong (#15 in 2010) now #236.