The F1 as a marketing spectacle

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The title of this post is taken from a conversation with my friend Ayo Ajanaku who is an avid Formula 1 fan. 

The 2017 F1 Russian Grand Prix Sochi carnival weekend started on Thursday, April 27 at the Sochi Autodrom. If you recall my last post where I wrote about lack of opportunities to meet drivers inside the city, what I found is that the F1 jealously guards the way its drivers relate with the public.