The F1 as a marketing spectacle

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The title of this post is taken from a conversation with my friend Ayo Ajanaku who is an avid Formula 1 fan. 

The 2017 F1 Russian Grand Prix Sochi carnival weekend started on Thursday, April 27 at the Sochi Autodrom. If you recall my last post where I wrote about lack of opportunities to meet drivers inside the city, what I found is that the F1 jealously guards the way its drivers relate with the public.

Fan engagement for 2017 F1 Russian Grand Prix Sochi

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The 2017 F1 VTB Russian Grand Prix takes place at the Sochi Autodrome this weekend. For the past two weeks, the organisers have been creating public events meant to engage the local community who are expected to make up the highest number of spectators at the races from April 28-30.

When I visited the largest shopping centre in town, the Moremall [pronounced Moramol], a few days ago, I witnessed a fan event right in the middle of the mall.