Heavyweight boxing superstar Anthony Joshua added 220,000 Twitter followers after title fight


By Lolade Adewuyi

The impact of the heavyweight title victory of Anthony Joshua against legend Wladimir Klitschko continues to be felt online as the Nigerian-Brit added about 220,000 new followers in April 2017, the month of his fight, according to figures from analytic website Twitter Counter.

The F1 as a marketing spectacle


The title of this post is taken from a conversation with my friend Ayo Ajanaku who is an avid Formula 1 fan. 

The 2017 F1 Russian Grand Prix Sochi carnival weekend started on Thursday, April 27 at the Sochi Autodrom. If you recall my last post where I wrote about lack of opportunities to meet drivers inside the city, what I found is that the F1 jealously guards the way its drivers relate with the public.

Fan engagement for 2017 F1 Russian Grand Prix Sochi


The 2017 F1 VTB Russian Grand Prix takes place at the Sochi Autodrome this weekend. For the past two weeks, the organisers have been creating public events meant to engage the local community who are expected to make up the highest number of spectators at the races from April 28-30.

When I visited the largest shopping centre in town, the Moremall [pronounced Moramol], a few days ago, I witnessed a fan event right in the middle of the mall.

Sport management education for the future – RIOU 2017 MSA Open Day Speech


Below is the short speech that I recently gave at the 2017 Russian International Olympic University, Sochi, Open Day on April 14, 2017.

Let me welcome you once again to the Russian International Olympic University, Sochi, on this occasion of the 2017 Open Day.

As you know, the Russian International Olympic University is a human and educational legacy of the 2014 Olympic Winter Games that was held here in Sochi, Adler and the surrounding mountains of Rosa Khutor and Krasnaya Polyana.

Top 20 Twitter accounts 2010 and 2017: How social media maps changes in fortune and fame


These are the 20 most followed accounts on Twitter in 2010 and 2017 (via Kwak, Lee, Park & Moon and Twitter Counter). Changes have occurred, people have become more famous, some less famous and others infamous in the intervening period.
It so happens that Cristiano Ronaldo is the only sports person in the top 20 in 2017 with Shaquille O’Neal seemingly no longer running his account and Lance Armstrong (#15 in 2010) now #236.

National Anthem Mistakes – My story referenced by the NYTimes


During the Rio 2016 Olympic Games, I followed up an incident where the Nigerian national anthem was replaced with that of Niger ahead of their opening men’s football game against Japan.

The Nigerian team had struggled to reach Manaus following bungled travel plans by the ministry of sport. They arrived less than five hours before their game and when they got out to play, were confronted with a strange music that wasn’t their national anthem.

The Lagos City Marathon thrills but is in danger of failing again


“The benefits of marathons and road races are immense, the health benefits of walking, jogging, and running are immense as they prevent and cure many illnesses and diseases especially diabetes, hypertension and even cancer,’’ Yusuf Alli, Lagos City Marathon General Manager.


The Lagos City Marathon continues in a tradition of growing Nigerian sport from a top-down approach instead of the logical bottom-up. Last year the marathon returned with fanfare and governmental support which brought on board banking giant Access Bank as title sponsors. They have been joined by 7UP and a host of other corporates this year.

Yet, if there is something we have failed to learn in Nigeria, it is that any project largely driven by the government cannot stand the test of time. Perhaps it was why it took us almost 30 years to revive the Lagos marathon. The nostalgia of watching the race as a young man must have propelled Governor Akinwunmi Ambode to re-establish the Lagos marathon.

Nigeria Football Federation embraces integrity but will it implement new strategy?


On Tuesday, the Nigeria Football Federation announced a nine-point integrity strategy, which if fully implemented will lead to transparency and growth of the game in the country.

The strategy intends to put a stop to several illegal actions by officials in football, one of the biggest being federation and state officials playing the roles of football agents who push their players into national teams.